Mediband, specialists in developing medical ID alert bracelets for Australians, today announced the appointment of Australasia's largest retail marketing agency CROSSMARK to manage its head office and field operations in pharmacies across Australia.
Mediband's range of wristbands has been designed to enable people with allergies, diabetes or other medical conditions to have information regarding their condition readily accessible. Should an emergency arise, the medical ID alert bracelets have the capacity to save lives.
The appointment by Mediband is one in a string of new client wins for CROSSMARK's pharmacy business as it continues to go from strength to strength.
Mediband Managing Director, Michael Randall said: “We were drawn to CROSSMARK for its reach and ability to quickly bring Mediband to market.

“With that reach comes the capacity for the CROSSMARK sales team to interact with pharmacies on a more personal level. Through CROSSMARK it is as though we have an extended in-house sales team that can personally attend to pharmacies on the ground.”
CROSSMARK Director Client Service – In Store Solutions, David Pollock said: “We are thrilled to be working with Mediband to launch its product into pharmacies across Australia. As Mediband has operated solely online for a number of years now, our work will launch the product into the retail market.”
The appointment is effective immediately.

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