Mediband, specialists in developing medical ID alert bracelets for Australians, today announced the appointment of Australasia’s largest retail marketing agency CROSSMARK to manage its head office and field operations in pharmacies across Australia.
Mediband’s range of wristbands has been designed to enable people with allergies, diabetes or other medical conditions to have information regarding their condition readily accessible. Should an emergency arise, the medical ID alert bracelets have the capacity to save lives.
The appointment by Mediband is one in a string of new client wins for CROSSMARK’s pharmacy business as it continues to go from strength to strength.
Mediband Managing Director, Michael Randall said: “We were drawn to CROSSMARK for its reach and ability to quickly bring Mediband to market.

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An allergy expert says Australian children have the highest recorded rate of food allergies in the world and warns the statistics could translate into a wave of chronic diseases.

An Australian study involving 5,000 infants has found one in 10 has a food allergy, with the highest rates found among children in Melbourne.

Immunologist Professor Katie Allen from the Murdoch Childrens Research Institute conducted the study.

“We gave the food to the child to see where they had objective reactions of an allergy, and 10 per cent of those children did demonstrate food allergies,” she said.

“We don’t want to be proud to be setting records, but there’s absolutely no doubt that’s the highest rate yet published in the world.”

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